A LITTLE PIECE OF HEAVEN by F/Nazca Saatchi & Saatchi Sao Paulo for Tucca

Adsarchive » Outdoor » Tucca » A LITTLE PIECE OF HEAVEN

A LITTLE PIECE OF HEAVEN

Pin to Collection
Add a note
Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency F/Nazca Saatchi & Saatchi Sao Paulo
Creative Director Fabio Fernandes, Pedro Prado, Eduardo Lima, Carlos Di Celio
Art Director Keka Morelle
Copywriter André Faria
Account Supervisor Laís Cruz
Released November 2009

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: TUCCA - ASSOCIATION FOR CHILDREN AND ADOLESCENTS WITH CANCER
Product/Service: CHILDRENS CHARITY
Agency: F/NAZCA SAATCHI & SAATCHI
Creative Director: Fabio Fernandes/Eduardo Lima
Copywriter: André Faria
Art Director: Keka Morelle
Account Supervisor: Laís Cruz
Advertiser's Supervisor: Sidnei Epelman/Cláudia Epelman
Date of First Appearance: Dec 1 2009 12:00AM
Entrant Company: F/NAZCA SAATCHI & SAATCHI, São Paulo, BRAZIL

Description of Ambient execution

How to raise money to fight cancer in a cheaper, stronger and more effective way than the classic telemarketing calls? The Association for Children with Cancer had a different insight: based on the idea that those who do good deeds deserve a special place in heaven, we decided to literally sell little pieces of heaven. A campaign that cost only U$ 5,000.00 (just 30,000 blisters and one website), raised more than U$ 75,000.00.