WHITE COLLAR CRIMINAL by Saatchi & Saatchi BrandsRock Cape Town for Tuffy

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WHITE COLLAR CRIMINAL

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Industry Plastic bags, Containers, Packaging & Wrapping, Environmental & Animal Issues
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Africa
Agency Saatchi & Saatchi BrandsRock Cape Town
Executive Creative Director Anton Crone
Art Director Gareth Cohen
Copywriter Gavin Whitfield
Producer Nathan Wolhuter
Photographer Ian Anderson
Account Supervisor Jason Willets
Typographer Justin Southey
Released April 2010

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: TUFFY
Product/Service: 100% RECYCLED REFUSE BAGS
Agency: SAATCHI & SAATCHI SOUTH AFRICA
Executive Creative Director: Anton Crone
Creative Director: Gavin Whitfield
Copywriter: Gavin Whitfield
Art Director: Gareth Cohen
Account Supervisor: Jason Willets
Advertiser's Supervisor: Rory Murray
Illustrator: Justin Southey
Typographer: Justin Southey
Photographer: Ian Anderson
Producer: Nathan Wolhuter
Date of First Appearance: Apr 12 2010 12:00AM
Entrant Company: SAATCHI & SAATCHI SOUTH AFRICA, Cape Town, SOUTH AFRICA

Description of Ambient execution
Tuffy is a South African plastics company that makes 100% recycled refuse bags. To introduce this fact to the public, we developed communication that dramatises the emotional benefit of choosing a recycled bag over the alternative – you’ll feel good about yourself. We then printed the artwork onto the bags and used the bags themselves as the communication medium. The posters were placed around South Africa's busiest shopping centre, the V&A Waterfront which attracts, on average, more than 62000 visitors a day.

English Translation of Main Headlines
Miles was no fool. He knew that shredding the documents was illegal, but he reasoned that there was no pint in sweating the small stuff. After all, he was using 100% Recycled refuse bags. Tuffy. For a clean conscience.