FLOATING BOARD by Kitchen Leo Burnett Oslo for Tv2

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FLOATING BOARD

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Industry TV Channels/Radio Stations and Programmes
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Norway
Agency Kitchen Leo Burnett Oslo
Art Director Erik Stensrud
Copywriter Thomas Askim
Account Supervisor Haakon Dahl
Released January 2010

Credits & Description

Category: Publications & Media
Advertiser: TV2
Product/Service: TV CHANNEL
Agency: KITCHEN LEO BURNETT
Copywriter: Thomas Askim
Art Director: Erik Stensrud
Account Manager: Stine Conradi Prøitz
Account Supervisor: Haakon Dahl
Other Credits: Ad-Assistant: Christian Lauritzen
Date of First Appearance: Jan 11 2010 12:00AM
Entrant Company: KITCHEN LEO BURNETT, Oslo, NORWAY

Description of Ambient execution
In order to promote TV 2's Science Fiction channel, we wanted to give the outdoor solution a supernatural impression. Pictures of the area behind the board were taken, printed on folio and subsequently attached to the adshell’s foundation. From a distance of a few meters, we created the illusion of the board floating in the air by itself, a paranormal phenomenon – which you can see more of at TV 2’s Science Fiction channel. The adshell was placed in Oslo.