WHAT CARS REALLY WANT by Saatchi & Saatchi Frankfurt for KESKIN TUNING

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WHAT CARS REALLY WANT

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Industry Automotive products, services and accessories
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Saatchi & Saatchi Frankfurt
Creative Director Mark Karatas
Art Director Lars Zimmermannjeanette Bohn, Rodrigo Henriques
Copywriter David Fowle, Dorothea Eckhardt
Photographer Www.lumen-Page.de, Hüseyin Yerlikaya
Released October 2009

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: KESKIN TUNING
Product/Service: TYRE RIMS
Agency: SAATCHI & SAATCHI
Agency: SAATCHI & SAATCHI X
Creative Director: Mark Karatas
Copywriter: Dorothea Eckhardt/David Fowle
Art Director: Rodrigo Henriques/Lars Zimmermannjeanette Bohn
Account Manager: Marc Bruecher
Advertiser's Supervisor: Uliv Keskin/Dr. Yasar Gündüz
Photographer: Lumen (Georg Dörr/Martin Joppich)/Hüseyin Yerlikaya
Date of First Appearance: Oct 8 2009 12:00AM
Entrant Company: SAATCHI & SAATCHI, Frankfurt, GERMANY

Description of Ambient execution
Germans love their cars - even if they don't treat them right.The global rim producer Keskin Tuning wants to represent his products in an impressive and realistic way and wants to show what cars really want in a very humourous manner: stylish rims form Keskin. The fake rims where provided with discount coupons. Promotion's kick-off was the grand opening of Loop5 shopping centre. As a Keskin store is right next to the shopping centre, customers could cash in the discount immediately. Furthermore the flyers are deployed at tuning fairs in 2010. During the promotion period Keskin stores recognised a significant increase in new customers.