MOVING IN by DDB Johannesburg for Umbro

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MOVING IN

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Industry Retail, Distribution & Rental companies
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Africa
Agency DDB Johannesburg
Executive Creative Director Gareth Lessing
Art Director Julie Maunder, Brendan Hoffmann
Producer The Imaginarium
Released November 2009

Credits & Description

Category: Ambient: Bars, Restaurants & Stores, etc.
Advertiser: UMBRO
Product/Service: RETAIL OUTLET
Agency: DDB SOUTH AFRICA
Executive Creative Director: Gareth Lessing
Art Director: Julie Maunder/Brendan Hoffmann
Producer: The Imaginarium
Date of First Appearance: Dec 1 2009 12:00AM
Entrant Company: DDB SOUTH AFRICA, Johannesburg, SOUTH AFRICA

Description of Ambient execution
Umbro needed something that would create hype around their new stores opening. Instead of the usual 'coming soon' posters in the windows, we took typical moving boxes and reshaped them into letters, which spelt out our message. This fun display attracted the attention of passers by and even led to some pre-opening sales.