UNICEF (United Nations International Children’s Emergency Fund) Outdoor CLOSING EYES by Roorda Reclamebureau

CLOSING EYES

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Industry Charities, Foundations, Volunteers, Human Rights
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Netherlands
Agency Roorda Reclamebureau
Creative Director Joeri Jansen
Copywriter Jan Bennink
Producer Marcel Ossendrijver
Photographer Merlijn Hoek
Account Supervisor Judit De Graaff
Released March 2013

Credits & Description

Advertiser: UNICEF
Agency: ROORDA RECLAMEBUREAU
Category: Digital Outdoor
Other Credits: Edit: Michiel Krop (Woodwork) Technique: Dominick Bout (Prographics)
Copywriter: Joeri Jansen
Planner: Marieke Van Den Berg
Art Director: Joeri Jansen
Creative Director: Joeri Jansen
Account Manager: Marquerite De Keijzer
Copywriter: Jan Bennink
Producer: Marcel Ossendrijver
Photographer: Merlijn Hoek
Account Supervisor: Judit De Graaff

Dimensions
height 23 m. length 400 m.

Advertising Format Other
Local landmark ZIGGO DOME is the biggest indoor venue in Amsterdam seating 17.000 music fans. The facade of the building is completely covered by a LEDwall used for program details. This is the first time the screen is used for one giant wall-to-wall 24 hour ad.

Site Location
Giant LEDwall on local landmark ZIGGO DOME near the ring road of Amsterdam.

Translation
TODAY AGAIN 19000 CHILDREN DIED FOR REASONS WE CAN PREVENT.WE BELIEVE IN ZERO.

Advertising Format
Other