CHILD IN THE FOUNTAIN by Goodby Silverstein & Partners San Francisco for UNICEF (United Nations International Children’s Emergency Fund)

CHILD IN THE FOUNTAIN

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues, Human Rights
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Goodby Silverstein & Partners San Francisco
Creative Director Jeff Goodby
Art Director Antonio Marcato
Copywriter Thomas Kemeny
Producer Dan Southwick
Released February 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: UNICEF
Product/Service: CLEAN WATER AWARENESS
Agency: GOODBY SILVERSTEIN & PARTNERS
Creative Director: Jeff Goodby
Copywriter: Thomas Kemeny
Art Director: Antonio Marcato
Account Manager: Lisa Horvath/Jen Pao
Producer: Dan Southwick
Other Credits: Prop House: Legacy Effects; Printers: Dmax
Date of First Appearance: Mar 1 2009 12:00AM
Entrant Company: GOODBY SILVERSTEIN & PARTNERS, San Francisco, USA

Description of Ambient execution
In the US, we can take water for granted. Many are not so fortunate. Every 15 seconds a child dies of water-related diseases. To raise awareness and funds to fight this crisis we created a spectacle that leverages a compelling juxtaposition–a lifelike statue of a child from a developing country, who appears to be gathering water from an iconic San Francisco fountain. These custom-made wax sculptures were placed around three of San Francisco's most well-known fountains during World Water Week.