Uniqlo Outdoor Heat Tech Window [image] 3 by Cheil Seoul

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Heat Tech Window [image] 3

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Industry Apparel & Accessories Stores
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Korea
Agency Cheil Seoul
Creative Director Hyungkyun Oh, Sungphil Hwang
Art Director Hyungkyun Oh, Sungphil Hwang
Junior Art Director Taeyul Ko
Copywriter Hyungkyun Oh, Sungphil Hwang
Designer Wanmo Koo, Jeakyun Kim, Sungjin Lee
Production Junpasang Production Seoul
Released September 2016

Awards

Clio Awards 2017
Brand Design Product/Service: Environmental Bronze

Credits & Description

Agency: Cheil Worldwide
Client: Uniqlo
Junior Art Director: Taeyul Ko
Head of Creative Division: Wain Choi
Art Director: Sungphil Hwang
Art Director: Hyungkyun Oh
Copywriter: Sungphil Hwang
Copywriter: Hyungkyun Oh
Designer: Wanmo Koo , Jeakyun Kim, Sungjin Lee
Creative Director: Hyungkyun Oh
Creative Director: Sungphil Hwang
Design Agency: Bounce Creative
Production Company: Junpasang Production
Description:
Winters are cold. The high heating cost in Korea makes people feel even colder.
This campaign ran from Nov. 4 until Dec. 31, 2016 in all 189 Uniqlo stores in Korea.
A Heat Tech Window was given for free with each purchase of a Heat Tech thermal wear product. 500,000 people were given a Heat Tech Window, which was then applied to their window at home.
The campaign video reached 30 million impressions online.
As a result, Heat Tech sales recorded a year-on-year growth of 203%.
This winter, homes with the Heat Tech Window were able to save about 20% on heating overall.