Universidad Columbia Outdoor CITY TOUR BUS by Oniria\TBWA Asuncion

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CITY TOUR BUS

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Industry Education
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Paraguay
Agency Oniria\TBWA Asuncion
Executive Creative Director Daniel Achaval
Art Director Noelia Pérez
Copywriter Diego Lopez Calvo, Jorge Tercarioli
Account Supervisor Cecilia Canillas
Released January 2012

Credits & Description

Category: Transit
Advertiser: UNIVERSIDAD COLUMBIA
Product/Service: UNIVERSITY
Agency: ONIRIA/TBWA
Chief Creative Officer: Camilo Guanes
Executive Creative Director: Daniel Achával
Creative Director: Jorge Tercarioli
Copywriter: Jorge Tercarioli/Diego López
Art Director: Noelia Pérez
Account Supervisor: Cecilia Canillas
Advertiser's Supervisor: Claudia Marin
Account Manager: José Monges
Planner: Rodrigo Weiberlen
Account Manager: José Monges
Planner: Rodrigo Weiberlen

Ambient Execution Description
Since most of these young people use public transportation, we converted a regular, urban area, line bus into a City Tour Bus. The same bus they use everyday with a centralized audio system that begins to narrate historical reviews when the bus crosses landmarks within Asuncion, one of the Latin American cities with most to tell.

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