Universidad Columbia Outdoor CITY TOUR BUS by Oniria\TBWA Asuncion

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Industry Education
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Paraguay
Agency Oniria\TBWA Asuncion
Executive Creative Director Daniel Achaval
Art Director Noelia Pérez
Copywriter Diego Lopez Calvo, Jorge Tercarioli
Account Supervisor Cecilia Canillas
Released January 2012

Credits & Description

Category: Transit
Product/Service: UNIVERSITY
Chief Creative Officer: Camilo Guanes
Executive Creative Director: Daniel Achával
Creative Director: Jorge Tercarioli
Copywriter: Jorge Tercarioli/Diego López
Art Director: Noelia Pérez
Account Supervisor: Cecilia Canillas
Advertiser's Supervisor: Claudia Marin
Account Manager: José Monges
Planner: Rodrigo Weiberlen
Account Manager: José Monges
Planner: Rodrigo Weiberlen

Ambient Execution Description
Since most of these young people use public transportation, we converted a regular, urban area, line bus into a City Tour Bus. The same bus they use everyday with a centralized audio system that begins to narrate historical reviews when the bus crosses landmarks within Asuncion, one of the Latin American cities with most to tell.

Originally in Translation box...

The more you know, the more you understand.