ISSA (International Student Soccer Association): Paper ball Ambient by Arnold Worldwide Toronto

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ISSA (International Student Soccer Association): Paper ball Ambient

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Industry Culture, Leisure & Sport
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency Arnold Worldwide Toronto
Creative Director Christina Brown, Pascal Dedecker
Art Director Sébastien Boutebel
Copywriter Jean-Laurent Py
Released January 2008

Credits & Description

The International Student Soccer Association (ISSA) chose PALM Arnold to communicate their love of the game around the city of Montreal. The first campaign developed by PALM is an interactive print ad that appeared in newspapers and on campuses. The ads encourage the consumer to crumple up the soccer ball patterned ad and play a spontaneous pick up game hence spreading the love of the sport throughout the city.

Product : ISSA (International Student Soccer Association)
Agency : PALM Arnold Communication Montréal
Creative Director: Pascal DeDecker
Creative Director: Christina Brown
Art Director: Sébastien Boutebel
Copywriter: Jean-Laurent Py
Country : Canada