Spc Ardmona Outdoor Preserved Memories, 2 by Leo Burnett Melbourne, Studio Pancho

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Preserved Memories, 2

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Industry Canned Food
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Australia
Agency Leo Burnett Melbourne
Chief Creative Officer Jason Williams
Senior Art Director Blair Kimber
Senior Copywriter Alex Metson
Agency Studio Pancho
Director Lizzy Bailey
Released August 2016

Awards

New York Festivals 2017
Direct & Collateral Products & Services: Foods Third Prize Award
Integrated/Mixed Media Products & Services: Foods Third Prize Award

Credits & Description

Client: Spc Ardmona
Product: Spc Packaged Fruits And Vegetables
Agency: Leo Burnett Melbourne, Australia
Idea: Leo Burnett Melbourne, Australia
Production: Studio Pancho Melbourne, Australia
Editor: Apr
Chief Creative Officer: Jason Williams (Leo Burnett Melbourne)
Director of Integrated Strategy: Ilona Janashvili (Leo Burnett Melbourne)
Associate Digital Creative Director: Tim Shelley (Leo Burnett Melbourne)
Producer: Kaelene Morton  (Leo Burnett Melbourne)
Senior Art Director: Blair Kimber (Leo Burnett Melbourne)
Senior Copywriter: Alex Metson (Leo Burnett Melbourne)
Agency Producer: Maria Borowski (Leo Burnett Melbourne)
Designer: Matt Porch (Leo Burnett Melbourne)
Head of Social: Chris Steele (Leo Burnett Melbourne)
Community Management: Katelyn Testa (Leo Burnett Melbourne)
Community Management: Danielle Ruasol (Leo Burnett Melbourne)
Community Management: Josh Popow (Leo Burnett Melbourne)
Group Account Director: Ari Sztal (Leo Burnett Melbourne)
Account Manager: Kenneth Chow (Leo Burnett Melbourne)
Retouching: Paul Charman (Leo Burnett Melbourne)
Digital Producer: Nick Baum (Leo Burnett Melbourne)
Agency Editor: Max Miller (Leo Burnett Melbourne)
Director: Lizzy Bailey (Studio Pancho)
Producer: Francesca D’Orazio (Studio Pancho)
Director Of Photography: Aaron Farrugia (Studio Pancho)
Editor: Chris Ward (Studio Pancho)
Brief Explanation
To reignite affection for the 100-year-old Shepparton Preserving Company, we created Preserved Memories. Inviting Australians to physically preserve their most cherished items in SPC cans, using the cannery’s own preserving process.
Launching with an online film, we asked Australians what they’d like to preserve. From war medals to wedding rings and childhood teddies, hundreds of precious items were selected, sent in and preserved inside bespoke cans, designed around their owners’ memories. This created personalised and airtight time capsules, protecting the contents for generations to come.
The Preserved Memories were then returned to their owners, who moved the humble can from kitchen cupboards to mantelpieces – giving the tin can pride of place in Australian homes.