Prime Tv Outdoor The Hand-lit billboard by DraftFCB Auckland

Adsarchive » Outdoor » Prime Tv » The Hand-lit billboard

The Hand-lit billboard

Pin to Collection
Add a note
Industry TV Channels/Radio Stations and Programmes
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market New Zealand
Agency DraftFCB Auckland
Executive Creative Director Regan Grafton
Creative Freddie Coltart, Matt Williams
Account manager Jess Sheffield
Released November 2012

Credits & Description

Category: Entertainment & leisure
Brand: Prime TV
Agency: DraftFCB Auckland
Country: New Zealand
Upstairs Downstairs is a show about two classes under one roof in 1930s England. To demonstrate this clear and often cruel class division, DraftFCB Auckland employed two "downstairs"servants of our own Samantha and Andrew to tend to the lighting needs of the "upstairs" portion of the cast on the billboard. Our servants stood vigil seven nights straight, rain or shine and naturally, on top of their lighting duties, invited onlookers to tune in for the premiere.
Category: Entertainment & leisure
Client: Prime TV
Agency: DraftFCB Auckland
Country: New Zealand
Executive Creative Director: Regan Grafton
Creative: Freddie Coltart
Creative: Matt Williams
Group Account Director: Toby Sellers
Agency Producer: Kelly Gillard
Account manager: Jess Sheffield
Senior Account Manager: Sally Willis
Retoucher - Graeme Cooper
Senior Planner/Buyer - Karen Tipper
Planner/Buyer - Nicole Earnshaw
Creative Head - Kelly Lovelock