3 MILLION TOURIST by Y&R Montevideo for Uruguay Natural Ministry of Tourism

3 MILLION TOURIST

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Industry Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Uruguay
Agency Y&R Montevideo
Executive Creative Director Diego Lazcano
Art Director Pablo Galisteo
Copywriter Juan Pedro Cardeillac
Account Supervisor Jorge Colotta
Released July 2011

Credits & Description

Category: Stunts & Live Advertising
Advertiser: MINISTRY OF TOURISM OF URUGUAY
Product/Service: CORPORATIVE
Agency: Y&R URUGUAY
Executive Creative Director: Diego Lazcano
Creative Director: Juan Cardeillac
Copywriter: Juan Cardeillac
Art Director: Pablo Galisteo
Account Supervisor: Jorge Colotta

Ambient Execution Description
TOURIST 3 MILLION

Uruguay has 3 million inhabitants.
And last year reached a record 3 million tourists.

The arrival of tourist 3 million had to be a piece of news
as the arrival of a star or a president.

So we escorted him from the port of Montevideo to Punta del Este.
With motorcycles and sirens clearing the way.
Neither traffic nor traffic lights stopped him.
But everybody stopped to see him go.

A big welcome for the tourist 3 million.
Great news for 3 million Uruguayans.