The University of Engineering and Technology/ UTEC Outdoor Potable Water Generator by FCBMAYO Lima

Potable Water Generator

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Industry Education
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Peru
Agency FCBMAYO Lima
Art Director Juan Donalisio
Copywriter Alejandro Aponte
Released June 2012


One Show 2013
One Show Public Service / Outdoor - Single Silver

Credits & Description

Media: Ambient
Category: Education
Agency: Draftfcb
Brand: University of Engineering and Technology
Geo: Americas, Peru
The application period for 2013 was about to open, so UTEC, The University of Engineering and Technology, needed a solution to get students interested in applying for an engineering program. Nowadays, getting teenagers' attention is quite difficult even for brands in the entertainment segment like PlayStation so imagine being an Engineering University trying to do it.
UTEC believes that engineering can change the world, so we decided to start by changing a local problem. Lima is the second largest capital in the world set on a desert, so the lack potable water is a huge problem. Having in mind that the presence of rain is almost zero, but at the same time the atmospheric humidity is about 98%, this inspired us to build the first billboard that produces drinking water out of air.
Advertising Agency: Mayo DraftFCB, Lima, Peru
Chief Creative Officer: Humberto Polar
Creative Directors: Alejandro Aponte, Juan Donalisio
Art Director: Juan Donalisio
Copywriter: Alejandro Aponte
Video Editors: Mayra Carbone, Diego Santillan
Music: Santiago Rámirez / Audiopost