Lexshell Trading Outdoor GREEN AND GOLD CLOCKTOWER by The Jupiter Drawing Room South Africa

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Industry Transport, travel & tourism
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Africa
Agency The Jupiter Drawing Room South Africa
Executive Creative Director Ross Chowles
Creative Director Joanne Thomas The Jupiter Drawing Room Cape Town
Art Director Jennifer Mcfarlane, Nicole Manjovlic, Jenny Glazier
Copywriter Giran Adams
Released January 2012

Credits & Description

Category: Special Build
Product/Service: V&A WATERFRONT
Executive Creative Director: Ross Chowles
Creative Director: Joanne Thomas
Copywriter: Giran Adams
Art Director: Jennifer Mcfarlane/Nicole Manjovlic/Jenny Glazier
Account Manager: Rachma Ebrahim
Account Manager: Rachma Ebrahim

Ambient Execution Description
Our aim was to turn Cape Town’s V&A Waterfront, ordinarily frequented by tourists, into a desirable spectator venue for local Capetonians during the 2011 Rugby World Cup in New Zealand. At the same time, we were to show our unwavering support for the Springbok national rugby team. We did it, all with a few cans of paint. We connected V&A heritage to Springbok passion by using the centuries-old Clock Tower. The iconic red and white landmark is a historic symbol of the Cape’s harbour and carries great importance to the community. As a display of our support, we painted it Springbok green and gold. Gaining widespread attention, the green and gold Clock Tower was embraced by locals, who flooded its amphitheatre to watch their team.