V Energy Drink Outdoor THE V MOTION PROJECT by Colenso BBDO Auckland

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THE V MOTION PROJECT

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Industry Soft Drinks
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market New Zealand
Agency Colenso BBDO Auckland
Director Jonny Kofoed, Matt Von Trott, Zoe Mcintosh
Art Director Jae Morrison
Copywriter Graeme Clarke
Released May 2013

Awards

Cannes Lions 2013
Cyber Lions Other Digital Solutions; Other Digital Channels Bronze

Credits & Description

Type of entry: Other Digital Solutions
Category: Other Digital Channels
Advertiser: FRUCOR BEVERAGES
Product/Service: V ENERGY DRINK
Agency: COLENSO BBDO Auckland, NEW ZEALAND
Creative Chairman: Nick Worthington (Colenso BBDO)
Creative Director/Digital Creative Director: Aaron Turk (Colenso BBDO)
Art Director: Jae Morrison (Colenso BBDO)
Art Director/Digital Art Director: Lachlan Palmer-Hubbard (Colenso BBDO)
Copywriter: Graeme Clarke (Colenso BBDO)
Agency Executive Producer: Paul Courtney (Colenso BBDO)
Agency Producer: Rob Linkhorn (Colenso BBDO)
Group Account Director: Tim Ellis (Colenso BBDO)
Account Director: Samantha Parsons (Colenso BBDO)
Head Of Planning: Andy Mcleish (Colenso BBDO)
Media Strategy: Zac Stephenson/Jonathan Ray (OMD)
Marketing Manager: Luke Rive (Frucor Beverages Ltd)
Creative Technologist: Mat Tizard (Colenso BBDO)
Director: Matt Von Trott And Jonny Kofoed (Assembly)
Director: Zoe Mcintosh (Thick As Thieves)
Lead Developer: Paul Sanderson (Fugitive Ltd)
Lead Developer: Jeff Nusz (Assembly)
Sound Design: James Hayday (Images And Sound)
Agency Editor: Mike Hammond (Colenso BBDO)
Music Producer: Joel Little And Ashley Page (Golden Age Studio/Level Two Music Ltd)
Brief Explanation
In April 2012, V assembled a team and gave them a challenge - to create a piece of music using only the body's movement. The V Motion Project was born.
The V Motion Project team created a piece of technology that transforms the body's movement into music. On June 16th, The V Motion Project showcased the new technology with an unexpected live event in downtown Auckland.
Over 16 weeks there was a series of webisodes, to give the public a real time behind the scenes look at the team's journey.
The project resulted in Webisodes, TVC's and a music video, that all demonstrate the 'V' Brand's core value - that with enough energy you can do extraordinary things.