Vancity Savings Credit Union Outdoor Change that Counts Superboard by Wasserman + Partners

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Change that Counts Superboard

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Industry Banking & Financial Services
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency Wasserman + Partners
Art Director Winston Hartle
Copywriter Erich Gerl
Producer Jim Leith, Heidi Nucklaus
Photographer Liam Greenlaw
Illustrator Winston Hartle
Released May 2013

Credits & Description

Media: Outdoor
Category: Financial services
Agency: Wasserman
Brand: Vancity Credit Union
Geo: Americas, Canada
Are you ready for change that counts?

To help people see their banking differently, Vancity created a positive message about change using over 65,000 decommissioned pennies.

Advertising Agency: Wasserman + Partners, Vancouver, Canada
Creative Director: Liam Greenlaw
Art Director: Winston Hartle
Copywriter: Erich Gerl
Vice President: Pauline Hadley-Beauregard
Account Director: Surina Sproul
Account Manager: Rachel Legge
Illustrator: Winston Hartle
Photographer: Liam Greenlaw
Producer: Heidi Nucklaus, Jim Leith
Production: Starworks Packaging and Assembly
Published: April 2013