VBZ LIVE COMMERCIAL by Ruf Lanz for Vbz Public Transport

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VBZ LIVE COMMERCIAL

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Industry Public Transport, Mass Transit
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Switzerland
Agency Ruf Lanz
Creative Director Danielle Lanz
Art Director Marcel Schlaefle
Copywriter Markus Ruf, Torsten Maas
Producer Daniela Berther
Released July 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: VBZ PUBLIC TRANSPORT ZURICH
Product/Service: PUBLIC TRANSPORT
Agency: RUF LANZ
Creative Director: Markus Ruf/Danielle Lanz
Copywriter: Markus Ruf/Torsten Maas
Art Director: Marcel Schlaefle
Advertiser's Supervisor: Heinz Voegeli
Producer: Daniela Berther
Date of First Appearance: Jul 16 2009 12:00AM
Entrant Company: RUF LANZ, Zürich, SWITZERLAND

Description of Ambient execution
Each summer the open-air cinema festival is held by the lake in Zurich for four weeks. This live stunt commercial was produced to remind the audience that it is best to come by bus and tram. The documentary is a live recording from the cinema. Please watch the movie.