SOME ADS TO SCRATCH by TBWA\ Helsinki for Veikkaus

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SOME ADS TO SCRATCH

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Industry Lottery & Gambling
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Finland
Agency TBWA\ Helsinki
Creative Director Erkko Mannila
Art Director Paula Orre
Copywriter Helmi Korpinen
Account Supervisor Teppo Juuvinmaa
Illustrator Pinata
Released October 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: VEIKKAUS
Product/Service: LOTTERY SCRATCH CARDS
Agency: TBWA\PHS HELSINKI
Executive Creative Director: Erkko Mannila
Creative Director: Erkko Mannila
Copywriter: Helmi Korpinen
Art Director: Paula Orre
Account Manager: Heidi Nieminen
Account Supervisor: Teppo Juuvinmaa
Advertiser's Supervisor: Ami Miettinen/Director/Satu Nikula/Marketing Manager/Outi Matilainen/Marketing Coordinator
Illustrator: Pinata
Other Credits: Hermanni Kanerva/Graphic Designer
Date of First Appearance: Oct 5 2009 12:00AM
Entrant Company: TBWA\PHS HELSINKI, FINLAND

Advertising Format
Outdoor Poster,Billboard

Dimensions
Posters, 1,1 x 1,7 m. Billboard 10 x 24 m.

Site Location
Helsinki tram shelters (Posters.) Wall billboard.

English Translation of Main Headlines
Scratchable abribus ads Translation of the text before scratching: When was the last time you scratched? Practise here. Translation of the text after scratching: More wins, bigger wins. Translation of the campaign slogan: The new era of scratching has started. Scratchable billboard Translation of the text: More wins and better wins. All you need to do is scratch.