DROID DOES TIMES SQUARE by R/GA New York for Verizon

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DROID DOES TIMES SQUARE

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Industry Telecommunications Services
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency R/GA New York
Associate Creative Director Andrew Hsu
Executive Creative Director Mark Shewmaker
Creative Director Christian Kubek
Art Director Erin Rabasca
Copywriter Jeff Schulz
Producer Chris Sullivan
Released November 2009

Credits & Description

Category: Ambient: Digital Outdoor
Advertiser: VERIZON WIRELESS
Product/Service: TELECOMMUNICATIONS
Agency: R/GA
Executive Creative Director: Mark Shewmaker
Creative Director: Jeff Schulz/ Christian Kubek
Copywriter: Jeff Schulz
Art Director: Erin Rabasca
Producer: Chris Sullivan
Other Credits: Senior Interaction Designer: Seok Min Oh
Executive Technical Director: Will Turnage
Associate Creative Director: Andrew Hsu
Flash Developer: John Strawser
Senior Research Engineer: Jason Scherer
Senior Software Engineer: Ephraim Cohen
Technology Team Lead/ Solutions Architect: John Tubert
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Date of First Appearance: Nov 6 2009 12:00AM
Entrant Company: R/GA, New York, USA

Description of Ambient execution
At the crossroads of one of the busiest and most vibrant urban centers in the world, Times Square, New York City, people could call in to the NASDAQ and Thomson Reuters digital signs and find the nearest search topic by simply saying a keyword, like “hamburger.” Moments later, search results of the nearest location appeared on a giant Google map on the signage. The experience showcased one of the most compelling features of DROID—the first Verizon Wireless device to run Google Android—location-based voice search.