Victim Support / National Centre for Domestic Violence Outdoor DRAG HIM AWAY by J. Walter Thompson London

DRAG HIM AWAY

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Industry Against violence
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency J. Walter Thompson London
Executive Creative Director Russell Ramsey
Creative Director Hugh Todd, Adam Scholes
Producer Toby Clifton
Account Supervisor Emily Medhurst
Released August 2011

Credits & Description

Category: Digital Outdoor
Advertiser: NATIONAL CENTRE FOR DOMESTIC VIOLENCE
Product/Service: NATIONAL CENTRE FOR DOMESTIC VIOLENCE
Agency: JWT LONDON
Executive Creative Director: Russell Ramsey
Creative Director: Hugh Todd/Adam Scholes
Account Supervisor: Emily Medhurst
Producer: Toby Clifton
Other Credits: Creative Technologists - Dan Dawson/Neil Morris

Ambient Execution Description

To help get an injunction against an abusive partner the National Council for Domestic Violence are encouraging intervention from a third party. We felt the strongest way to get this message across was intervention through interaction from a third party. We utilized the new motion screens at Euston Station to make a live and interactive user controlled digital billboard. The public were invited to break up an abusive situation by putting physical distance between an abuser and their victim.