Every Bit, 7 by GPY&R Melbourne for Victorian Government

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Every Bit, 7

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Industry Government & Other Authorities
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Australia
Agency GPY&R Melbourne
Executive Creative Director Jake Barrow
Senior Art Director Tim Holmes
Senior Copywriter Katie Britton, Brendon Guthrie
Designer Lewis Brown
Production Pixel Group
Released May 2017

Credits & Description

Construction has begun on Melbourne’s next generation of longer, more reliable trains.
Y&R Melbourne has developed a new campaign in conjunction with the Victorian State
Government to raise awareness of the major infrastructure works and upgrades that are
already underway, and to help commuters understand possible travel delays and how the end benefits will affect them. Using simple graphic elements to demonstrate that every piece of construction gets Victoria
closer to a better train network, the campaign incorporates a 30 second film, OOH, press, on network
and digital display.


Media: Outdoor
Category: Other
Client: Victorian State Government
Agency: Y&R Melbourne
Production: Pixel Group
Country: Australia
Executive Creative Director: Jake Barrow
Producer: Emma King
Producer: HALEY POLACIK
Senior Copywriter: Katie Britton
Senior Copywriter: Brendon Guthrie
Senior Art Director: Tim Holmes
Planning Director: Michael Hyde
Senior Planner: Alex Horner
Head of Content/Broadcast: Sheridan Wadelton
Group Account Director: Matthew Hunt Account Director: Cathryn Reed
Account Manager: Sarah Wood
Head of Digital and CX: Ash Mustchin
Digital Producer: Jo Manning
Digital Designer: Rosalie Iaria
Production Manager: Gerry Matthee Designer: Simon Gray
Designer: Lewis Brown