Visa Outdoor GO CLOCK by TBWA\ Bangkok

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Industry Credit Cards
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Thailand
Agency TBWA\ Bangkok
Executive Creative Director Veradis Vinyaratn
Creative Director Tarakorn Kamolprempiyakul
Art Director Satit Rakyard
Copywriter Kanit Mingmuang
Producer Q-Ad
Account Supervisor Panu Poo-Aree
Released March 2009

Credits & Description

Category: Ambient: Transit
Product/Service: VISA GO
Executive Creative Director: Veradis Vinyaratn
Creative Director: Tarakorn Kamolprempiyakul
Copywriter: Kanit Mingmuang
Art Director: Satit Rakyard
Account Manager: Associate Client Service Director : Preechaya Kaitkanarat
Account Supervisor: Panu Poo-Aree
Producer: Q-Ad
Other Credits: Md : Narong Tresuchon/Ae : Warunee Settanaranon
Date of First Appearance: Mar 6 2009 12:00AM
Entrant Company: TBWA\THAILAND, Bangkok, THAILAND

Description of Ambient execution
We, simply created the ‘g’ alphabet structure and put it beside the clock to be read as “go”, on every stations of Bangkok’s sky train system which would be able to reach millions of VISA’s core target on a daily basis. The goal is to convey that go means to go with flow of time, go places or just, simply, GO.