...STARS by Black Magic Marker for FOCUS BEROEPS ACADEMIE

...STARS

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Industry Consumer & Public services, Colleges, Universities & Education Centers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Netherlands
Agency Black Magic Marker
Creative Director Femke Schavemaker
Art Director Yew Kee Chung
Released November 2009

Credits & Description

Category: Commercial Public Services
Advertiser: FOCUS BEROEPSACADEMIE
Product/Service: VOCATIONAL SCHOOL
Agency: BLACK MAGIC MARKER
Creative Director: Femke Schavemaker
Art Director: Yew Kee Chung
Account Manager: Michiel De Vos
Date of First Appearance: Nov 23 2009 12:00AM
Entrant Company: BLACK MAGIC MARKER, Amsterdam, THE NETHERLANDS

Dimensions
Outdoor

Site Location
Outdoor, Schools, Public Service Buildings (City Hall, Library, etc.)

English Translation of Main Headlines
FOCUS BEROEPSACADEMIE (FOCUS ACADEMY FOR PROFESSIONS) is a new vocational school in the Netherlands. After primary school, children with lower schoolresults (and because of that also low-selfesteem) start their education here to become nurses, cooks, truck drivers etc. The outdoor campaign is encouraging them – in line with popular talent shows – to make the most of it. So you wanne be an air traffic-technician, Holland’s Next Top Chef or Nursing-stars for example.