LIVE BILLBOARD by Kinetic for Vodafone

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LIVE BILLBOARD

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Industry Mobile Communications
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Turkey
Agency Kinetic
Producer Bbm- Roof Media Works
Photographer Ahmet Uruc
Account Supervisor Metehan Kocak
Released August 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: VODAFONE
Product/Service: 3G LAUNCH
Agency: KINETIC
Account Manager: Nezahat Ozdemir
Account Supervisor: Metehan Kocak
Advertiser's Supervisor: Atakan Kural
Photographer: Ahmet Uruc
Producer: Bbm- Roof Media Works
Date of First Appearance: Aug 20 2009 12:00AM
Entrant Company: KINETIC, Istanbul, TURKEY

Description of Ambient execution
The concept of live billboards was created in order to surprise people, make a difference and overtake the competitors in 3G Launch in Turkey. We placed live models on special platforms on 5 different billboards in Istanbul. While the models connected to the internet via 3G mobile modem, they also interacted with the target audience and answered their questions about 3G.