Volkswagen Outdoor VW QR LOAD by DDB Mexico

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Mexico
Agency DDB Mexico
Creative Director Hache, Pablo Maldonado
Art Director Sergio Ramirez Urriste
Copywriter Aldo Murillo - Sergio Ramírez - Anwar Noriega
Producer Marcelo Genel
Released January 2012

Credits & Description

Category: Special Build
Advertiser: VOLKSWAGEN
Chief Creative Officer: Walter Aregger/Hernán Ibarra
Creative Director: Pablo Maldonado/Hache
Copywriter: Aldo Murillo
Art Director: Sergio Ramírez
Advertiser's Supervisor: Juan Pablo Macfarland/Gabriela Elizaga
Producer: Marcelo Genel
Account Manager: Matías Del Campo
Planner: Juan Luis Isaza
Account Manager: Matías Del Campo
Planner: Juan Luis Isaza
Other Credits: Oliver Castro

Ambient Execution Description
In the biggest wholesale market in the country, where potential buyers for cargo vans are found, we built a giant QR code using the amount of orange boxes that a VW Crafter can carry. When scanned, it directed you to a video where you could watch a Crafter in the same spot where the QR code was placed and it carried all the orange boxes, demonstrating its cargo capacity.