|Media||Outdoor, Billboard, Poster, Transportation & Vehicles|
|Agency||Ogilvy Cape Town|
|Executive Creative Director||Chris Gotz|
|Art Director||Jonathan Lang|
|Copywriter||Tommy Le Roux|
Credits & Description
Volkswagen needed to find an innovative way of demonstrating the awesome road-eating power and acceleration of the new Volkswagen Golf R in magazines to increase sales. So, an edible insert that literally gave people the chance to âEat the roadâ was created by Ogilvy Cape Town and placed in a motoring magazine.