Volkswagen Outdoor Volkswagen: Eat the Road by Ogilvy Cape Town

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Volkswagen: Eat the Road

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Africa
Agency Ogilvy Cape Town
Executive Creative Director Chris Gotz
Art Director Jonathan Lang
Copywriter Tommy Le Roux
Released May 2011

Credits & Description

Volkswagen needed to find an innovative way of demonstrating the awesome road-eating power and acceleration of the new Volkswagen Golf R in magazines to increase sales. So, an edible insert that literally gave people the chance to âEat the roadâ was created by Ogilvy Cape Town and placed in a motoring magazine.
Category: Automotive
Client: Tarryn de Klerk
Agency: Ogilvy Cape Town
Country: South Africa
Executive Creative Director: chris gotz
Copywriter: Tommy Le Roux
Art Director: Jonathan Lang