Volkswagen Outdoor HIJACKED REAR VIEW CAMERA by Memac Ogilvy & Mather Dubai

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Industry Cars, Automotive products, services and accessories
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Arab Emirates
Agency Memac Ogilvy & Mather Dubai
Executive Creative Director Steve Hough Reg
Creative Director Ramzi Moutran, Ben Knight Geometry Global Dubai
Art Director James Purdie, Logan Allanson Geometry Global Dubaigeometry Global Dubai
Copywriter Sascha Kuntze, Ali Mokdad
Producer Diana Jebaly
Account Supervisor Atul Shenoy
Released February 2012

Credits & Description

Category: Transit
Advertiser: VOLKSWAGEN
Agency: MEMAC
Executive Creative Director: Steve Hough
Creative Director: Ramzi Moutran/Ben Knight
Copywriter: Sascha Kuntze/Ali Mokdad
Art Director: James Purdie/Logan Allanson
Account Supervisor: Atul Shenoy
Advertiser's Supervisor: Anja Radzic
Producer: Diana Jebaly
Account Manager: Rana Audi
Account Manager: Rana Audi
Other Credits: Christian Louzado

Ambient Execution Description
Area View is a parking system that combines the view of 4 cameras to create a unique bird's eye view and can be found in a Volkswagen Touareg. To advertise this feature and invite people to a test drive, we decided to give them a taste of it. Promotion teams hijacked people's rear view cameras by sticking a card in front of them. It simulated the bird's eye view you get in a Touareg. The back of the card explained the feature and invited people to a test-drive at a Volkswagen Showroom.