THE SHOULDER POKE by DDB Madrid for Volkswagen

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THE SHOULDER POKE

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Spain
Agency DDB Madrid
Creative Director Javier Melendez, Xavi De La Cruz
Art Director Luis Di Lascio
Copywriter Patri Perez
Producer Vicky Monino
Released November 2012

Credits & Description

Advertiser: VAESA
Agency: DDB SPAIN
Category: Small Scale Special Solutions
Advertising campaign: THE SHOULDER POKE
Creative Director: Javier Melendez
Advertiser's Supervisor: Laura Ros
Art Director: Luis Di Lascio
Producer: Vicky Moñino
Other Credits: Production Company: Checkin By Puente Aereo
Account Manager: Javier Villalba
Advertiser's Supervisor: Pedro Fondevilla
Creative Director: Xavi De La Cruz
Account Manager: Gorka Lozano
Chief Creative Officer: Jose Mª Roca De Viñals
Copywriter: Patri Perez

Ambient Execution Description
To communicate Volkswagen’s Side Assist usefulness effectively… and cheaply. A new technology that warns drivers when there’s a vehicle on the car’s blind spot. Carrying out an action on the street in front of a Volkswagen dealership, handing out flyers in an original way. Indicating to absent-minded pedestrians, with a light tap on their shoulder, that you’re about to pass them; when they turn around and don’t see anybody, they are handed the flyer. A simple idea to explain complex technology. In a natural way and experiencing it first-hand, the public was able to understand how the Side Assist driving support works.