UP! by V Agency Paris for Volkswagen

UP!

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market France
Agency V Agency Paris
Creative Director Christian Vince
Art Director David Derouet
Copywriter Emmanuel De Dieuleveult
Photographer Olivier Foulon
Account Supervisor Alban Callet, Pierre Schmitt
Released January 2012

Credits & Description

Category: Special Build
Advertiser: VOLKSWAGEN
Product/Service: UP!
Agency: AGENCE .V.
Creative Director: Christian Vince
Copywriter: Emmanuel De Dieuleveult
Art Director: David Derouet
Photographer: Olivier Foulon
Art Buyer: Anne-Catherine Erhard
Account Supervisor: Alban Callet/Pierre Schmitt
Advertiser's Supervisor: Jacques Rivoal/Marc Meurer/Sophie Barlois

English Translation of Main Headlines
It's great to be small

Ambient Execution Description
For the launch phase of the newest Volkswagen in France - the up! - a real car was hanged up 15 meters high on the wall of a building in Paris.
Placed next to a 10 meters high ruler to emphasis the small size of the car, the meters are becoming centimeters. (3.54 exactly).
On a daily basis and for 2 months, 270.000 drivers were able to observe that ‘‘it’s great to be small.