Votorantim Outdoor SILENT BAND by Talent Marcel

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Industry Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Talent Marcel
Executive Creative Director Joao Livi
Creative Director Celso Alfieri, Alexandre Popoviski
Art Director Ricardo Silveira
Copywriter Viton Araujo
Producer Fulano Filmes
Account Supervisor Rogerio Dezembro
Released March 2010

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: VOTORANTIM
Agency: TALENT
Executive Creative Director: João Livi
Creative Director: Alexandre Nego Lee/Celso Alfieri
Copywriter: Viton Araújo
Art Director: Ricardo Silveira
Account Manager: Junior Moreira
Account Supervisor: Rogerio Dezembro
Advertiser's Supervisor: Julie Ann Geddes Gattaz
Producer: Fulano Filmes
Other Credits: Mariana Youssef
Date of First Appearance: Mar 12 2010 12:00AM
Entrant Company: TALENT, São Paulo, BRAZIL

Description of Ambient execution
To promote Votomassa Acoustic Control, A mortar capable of reducing the noise of indoor rooms, A street performance was created where mime artists Pretend to be musicians forming a true silent band. Signature says: Silence in your house? Use Votomassa Acoustic Control Mortar