Walt Disney Outdoor 8-BIT LANE by Fold7 Creative

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8-BIT LANE

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Industry Records & Cinema Production
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency Fold7 Creative
Creative Director Ryan Newey
Art Director Dan Fryer
Copywriter Dan Fryer, Gate Lambert
Producer Paul Diamond
Released October 2012

Credits & Description

Advertiser: DISNEY
Agency: FOLD7
Category: Special Build
Other Credits: Blippar
Art Director: Gate Lambert
Copywriter: Gate Lambert
Producer: Paul Diamond
Art Director: Dan Fryer
Copywriter: Dan Fryer
Other Credits: Mission Media
Account Manager: Paul Diamond
Creative Director: Ryan Newey

Ambient Execution Description
We created a special build installation entitled '8-Bit Lane' in Brick Lane, East London for the launch of Disney's new film, Wreck-it-Ralph. The installation was designed to create hype and intrigue around the UK launch of the film, connecting Disney with an 18-30yr old audience.