Waterstone's Outdoor "The Big Book Bank" by WAW Communications

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"The Big Book Bank"

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Industry Public awareness
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency WAW Communications
Released July 2008


IMC European Awards 2009
The Winners Innovative Idea or Concept Silver
The Winners Retail or Trade Marketing Silver

Credits & Description

Agency: WAW Communications
Advertiser: Waterstone's Booksellers
Brand Name: Waterstone's
Product Name: National Year of Reading
Business Sector: Drugstores, Specialty Stores
Date of First Publication: 2008
Country of Production: United Kingdom
Language: English
Type: Promotion & Event