SHOWERS WITH A CHANCE OF WEATHER ALERTS SUBSCRIPTIONS by Wing for The Weather Channel

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SHOWERS WITH A CHANCE OF WEATHER ALERTS SUBSCRIPTIONS

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Industry Website, Online Press, Media & Information
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Wing
Associate Creative Director Ruben Salavert, Alvaro Naddeo
Executive Creative Director Renata Florio
Copywriter Facundo Paglia
Producer Tania Salter, Ana Suarez, Maria J. Soler
Photographer Thomas Chadwick
Account Supervisor Daniel Gergely
Illustrator Chris Morris
Released January 2012

Credits & Description

Category: Small Scale Special Solutions
Advertiser: THE WEATHER CHANNEL
Product/Service: WEATHER.COM
Agency: WING
Chief Creative Officer: Renata Florio
Executive Creative Director: Renata Florio
Copywriter: Facundo Paglia/Ruben Salavert
Art Director: Alvaro Naddeo
Photographer: Thomas Chadwick
Illustrator: Chris Morris
Art Buyer: Rosalynn Rivera/Julian Mateo
Account Supervisor: Daniel Gergely
Producer: Tania Salter/Ana Suarez/Maria J. Soler
Account Manager: Marieugenia Cardenas
Planner: Andrew Speyer
Other Credits: Talent: Laura Gomez
Associate Creative Director: Alvaro Naddeo/Ruben Salavert

Ambient Execution Description
New Yorkers walk a lot every day and they are constantly exposed to the weather; checking the forecast should be part of their daily routine, but some of them fail to do so. Each time it rained we distributed our media umbrellas that read "I told you so". Our wet target saw them and was reminded that if they had checked us earlier, they would now be better prepared. We advised them that they could avoid getting soaked by signing up for our SMS weather alerts.