TOGETHER by Euro Rscg Zurich for Weightwatchers

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TOGETHER

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Industry Public Safety, Health & Hygiene
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Switzerland
Agency Euro Rscg Zurich
Creative Director Axel Eckstein
Art Director Rob Hartmann
Copywriter Nemi Gajic
Released July 2009

Credits & Description

Category: Ambient: Bars, Restaurants & Stores, etc.
Advertiser: WEIGHT WATCHERS
Product/Service: WEIGHT LOSS PROGRAM
Agency: EURO RSCG GROUP SWITZERLAND
Creative Director: Axel Eckstein
Copywriter: Nemi Gajic
Art Director: Rob Hartmann
Account Manager: Cornelia Dürst
Date of First Appearance: Jul 13 2009 12:00AM
Entrant Company: EURO RSCG GROUP SWITZERLAND, Zürich, SWITZERLAND
Description of Ambient execution
Weight Watchers helps its members to adopt a healthier way of life through the supportive environment of group meetings.The idea of losing weight together is connected in a simple yet elegant way with a tear-off poster layout everyone knows from supermarket blackboards.