Weingart Homeless Center Outdoor COFFINS by David&Goliath

COFFINS

Pin to Collection
Add a note
Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency David&Goliath
Executive Creative Director Colin Jeffery
Art Director Steve Yee, Sean Stell
Copywriter Ben Purcell
Producer Tonya Nelson, Kara Fromhart, Aileen Shaw
Released August 2011

Credits & Description

Category: Stunts & Live Advertising
Advertiser: WEINGART
Product/Service: HOMELESS SHELTER
Agency: DAVID&GOLIATH
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director: Ben Purcell/Steve Yee
Copywriter: Ben Purcell
Art Director: Steve Yee/Sean Stell
Producer: Kara Fromhart/Tonya Nelson/Aileen Shaw
Other Credits: Production Company: Grandesign Media Services

Ambient Execution Description
In Los Angeles, there are more than 50,000 people that live on the streets. So we partnered with the Weingart Center and set out to help the homeless find a new place to call home. With the help of a street artist, we sketched around homeless volunteers to create a scene of a different “home.” This non-traditional ambient campaign showed the world what was possible if people simply changed their perspective.