Smooth Valentine's Day by J. Walter Thompson Paris for Wilkinson Sword

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Smooth Valentine's Day

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Industry Household maintenance & pet products
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market France
Agency J. Walter Thompson Paris
Executive Creative Director Ghislain De Villoutreys Et Olivier Courtemanche
Art Director Laura Moreau, Simon Lamasa
Copywriter Antoine Defaye
Account Supervisor Benjamin Taïeb
Released February 2013

Credits & Description

Advertiser: ENERGIZER FRANCE
Agency: JWT PARIS
Category: Special Build
Account Supervisor: Benjamin Taïeb
Copywriter: Antoine Defaye
Executive Creative Director: Ghislain De Villoutreys
Art Director: Simon Lamasa
TV Producer: Jean-Gabriel Saint-Paul
Advertiser's Supervisor: Catherien Brandenberger
Art Director: Laura Moreau

Ambient Execution Description
On February 14th, 2013, Wilkinson has invested the 'Place d'Ariane' with a billboard representing the lower face of a man badly shaved...By pulling some beard hair passers-by could leave with a rose, shaving at the same time the man on the billboard.A very graphic demonstration of sweetness that women can claim at least the day of Valentine's Day!A video was shot on the same day, and used on Wilkinson France youtube page's, to promote the "Hydro" razor. In 2 weeks only, the film was viewed more than 1 million times...