Wimpy Outdoor SECRET RECIPE by Metropolitan Republic Johannesburg

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Industry Coffee, Tea, Breakfast Drinks
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Africa
Agency Metropolitan Republic Johannesburg
Executive Creative Director Peter Khoury
Creative Director Avital Pinchevsky
Art Director Tammy Retter
Copywriter Keith Manning
Producer Lizette Botha, Daniel Khan
Account Supervisor Natalie Sibiya
Released December 2010

Credits & Description

Category: Non-Alcoholic Drinks
Advertiser: WIMPY
Product/Service: COFFEE
Date of First Appearance: Dec 10 2010
Executive Creative Director: Peter Khoury
Creative Director: Avital Pinchevsky
Copywriter: Keith Manning
Art Director: Tammy Retter
Account Supervisor: Natalie Sibiya
Advertiser's Supervisor: Nicky Correia
Producer: Lizette Botha/Daniel Khan
Account Manager: Vanessa Volsoo
Planner: Josie Fisher

English Translation of Main Headlines
South Africa, Johannesburg especially is afflicted with crime and therefore the population is familiar with security measures such as cameras, laser beams, electric wire and other such designed to keep intruders out and protect their families. Wimpy is a family brand that offers coffee like no other, made with a famous secret recipe. Our billboard illustrated the coveted nature of this recipe and the lengths that Wimpy will go to, to protect it.