FISH RIVER CANYON by The Jupiter Drawing Room South Africa for Windhoek Lager

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FISH RIVER CANYON

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Industry Beers and Ciders
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Africa
Agency The Jupiter Drawing Room South Africa
Executive Creative Director Ross Chowles
Art Director Jared Barbe
Copywriter Eric Frank
Released March 2010

Credits & Description

Category: Consumer Products: Food & Drink
Advertiser: BRANDHOUSE
Product/Service: WINDHOEK LAGER
Agency: THE JUPITER DRAWING ROOM (SOUTH AFRICA)
Executive Creative Director: Ross Chowles
Creative Director: Eric Frank
Copywriter: Eric Frank
Art Director: Jared Barbe
Account Manager: Natalie Kingwill
Date of First Appearance: Mar 29 2010 12:00AM
Entrant Company: THE JUPITER DRAWING ROOM (SOUTH AFRICA), Cape Town, SOUTH AFRICA

Description of Ambient execution
The idyllic place to brew beer is quaint, lush-green and somewhere in the land of Constable, Keats and Enid Blyton. Windhoek Lager is brewed in Namibia – on the threshold of hell – right next to the world’s oldest desert. You’ve got to be a little crazy to brew beer there – and seriously obsessive if you want to do it perfectly. Back In 1920 two young Germans decided to brew real German beer in the last remote wilderness in Africa. And did it. So, there – Windhoek Lager has a lot more to it than UK lager.

Site Location
Pubs-indoors used for the launch of the beer.