Wings Outdoor Wings for Life: Be Grateful by Kastner & Partners In Sydney

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Wings for Life: Be Grateful

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Industry Health & Pharmaceuticals
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Kastner & Partners In Sydney
Copywriter Andrew Ciaccio
Released August 2011

Credits & Description

When you wake up with sore legs tomorrow be grateful that your legs are sore.

A campaign to create brand awareness for Wings for Life, a spinal cord research foundation. The messaging was strategically placed in areas where people should appreciate their mobility.

Advertising Agency: Kastner & Partners, Germany
Chief Creative Officers: Tim Braybrooks
Executive Creative Directors: Tim Braybrooks
Art Directors: Frank Lin
Copywriter: Andrew Ciaccio
Production Company: AAA Flag & Banners, Marina Grapics, Righthand Services
Production Manager: Jenny Wu
Account Manager: Kori Vigil