WWF Outdoor OPERATION CHAC'OFF by J. Walter Thompson Brussels

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Belgium
Agency J. Walter Thompson Brussels
Creative Director Jean-Luc Walraff
Art Director Cédric Minot, Sebastien Verliefde
Copywriter Jurgen Verbiest
Producer Christine Dutilleul
Released March 2010

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: CHACON
Agency: JWT
Creative Director: Jean-Luc Walraff
Copywriter: Jurgen Verbiest
Art Director: Cédric Minot/Sébastien Verliefde
Account Manager: Daniel Bastin
Producer: Christine Dutilleul
Other Credits: François Chandelle (Film Editing)
Date of First Appearance: Mar 27 2010 12:00AM
Entrant Company: JWT, Brussels, BELGIUM

Description of Ambient execution
On March 27 Chacon, Clear Channel and JWT Belgium gave the opportunity to people waiting in Brussels bus shelters around Earth Hour (8.30pm - 9.30 pm) to actually turn the lights off. A Chacon wireless wall interrupter was glued to the transparent window and remotely linked to the lights of the shelter. This, demonstrating the performance of the product, while pointing out that the most Earth friendly interrupters remain those that are turned off.

English Translation of Main Headlines
The first who walks by at 8.30pm turns off the lights.