BIRD CAGE by DDB & Co Istanbul for Witte Molen

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BIRD CAGE

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Industry Pet Food, Pet Care Products & Services
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Turkey
Agency DDB & Co Istanbul
Creative Director Demir Karpat Polat
Art Director Andres Vergara, Ferhat Deniz Fors, Edward Sedelius
Account Supervisor Asli Haymana
Released January 2010

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: WITTE MOLEN
Product/Service: BIRD FOOD
Agency: DDB&CO.
Creative Director: Karpat Polat
Copywriter: Andres Vergara
Art Director: Andres Vergara/Edward Sedelius/Ferhat Deniz Fors
Account Supervisor: Asli Haymana
Date of First Appearance: Jan 2 2010 12:00AM
Entrant Company: DDB&CO., Istanbul, TURKEY

Description of Ambient execution

A small poster depicting a strong bodybuilder bird was placed on a bird cage. A cut out hole allowed the bird to stick its head out through the hole and eat the Witte Molen bird food, making it look like the bird was now stronger and bigger.