Fast Car by KNSK for WMF

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Fast Car

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Industry Household maintenance & pet products
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency KNSK
Creative Director Ansgar Böhme
Art Director Tim Krink, Julian Heidt
Copywriter Ulrike Wegert, Ansgar Böhme
Photographer Abc Digital
Account Supervisor Kirsten Kohls
Illustrator Ricarda Moegen
Released March 2011

Awards

One Show 2012
One Show Design Outdoor Design / Billboards - Campaign Merit

Credits & Description

Category: Home Appliances & Furnishings
Advertiser: WMF
Product/Service: CHILDREN’S CUTLERY
Agency: KNSK WERBEAGENTUR
Chief Creative Officer: Detmar Karpinski
Creative Director: Ulrike Wegert/Ansgar Böhme/Tim Krink
Copywriter: Ulrike Wegert/Ansgar Böhme
Art Director: Julian Heidt/Tim Krink
Photographer: Abc-Digital
Illustrator: Ricarda Moegen
Account Supervisor: Kirsten Kohls

English Translation of Main Headlines
On the occasion of its 125-year anniversary, WMF’s children’s cutlery is to be promoted.

For children, eating is more than just nutritional input. It’s a sensual assault. An inspiration. It’s about uninhibited enjoyment.

Spots and stains that arise when eating can become works of art – coincidentally or with the help of a little childlike imagination. WMF children’s cutlery helps them do this.