THE HIDDEN TRUTH by Bates Mumbai for WOMAN'S GRIEVANCES CELL

Adsarchive » Outdoor » WOMAN'S GRIEVANCES CELL » THE HIDDEN TRUTH

THE HIDDEN TRUTH

Pin to Collection
Add a note
Industry Against violence
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market India
Agency Bates Mumbai
Executive Creative Director Russell Barrett
Art Director Sapna Ahluwalia
Copywriter Vishal Munyal
Producer Manas Athanikar
Photographer Raj Mistry, Rubin D'silva
Account Supervisor Subhash Rao
Illustrator Pravin Patil
Released October 2009

Credits & Description

Category: Ambient: Bars, Restaurants & Stores, etc.
Advertiser: WOMAN'S GRIEVANCES CELL
Product/Service: ANTI-DOMESTIC VIOLENCE
Agency: BATES 141
Executive Creative Director: Russell Barrett
Copywriter: Vishal Munyal
Art Director: Sapna Ahluwalia
Account Supervisor: Subhash Rao
Illustrator: Pravin Patil
Photographer: Raj Mistry
Producer: Manas Athanikar
Date of First Appearance: Nov 1 2009 12:00AM
Entrant Company: BATES 141, Mumbai, INDIA

Description of Ambient execution
Brief: 60% of married women in India are victims of domestic violence. And 71% of the time, alcohol plays a major role. WGC wanted a piece of communication to remind men of the lesser known evils of alcohol. Solution: To get our message across, we decided to speak to potential abusers when it matters the most – just when they gulp down a drink at the local bar. We created seemingly ordinary coasters coated with a moisture-reactive surface and distributed them in bars and pubs across the country. Every time a drinker would put down his glass, the image of a bruised woman would magically appear on the coaster, reminding him of the brutal consequences of heavy drinking.