WOMEN'S AID - DREAMS by Grey London for Women's Aid

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WOMEN'S AID - DREAMS

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Industry Against violence
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency Grey London
Executive Creative Director Nils Leonard
Art Director Lex Firth
Copywriter Clemmie Telford
Producer Rebecca Pople, Francesca Mair
Photographer Marco Mori
Account Supervisor Olivia James
Typographer Samm Dunn, Fran Marchesi
Illustrator Sam Dunn
Released September 2011

Credits & Description

Category: Digital Outdoor
Advertiser: WOMEN'S AID
Product/Service: DOMESTIC VIOLENCE AWARENESS
Agency: GREY LONDON
Executive Creative Director: Nils Leonard
Copywriter: Clemmie Telford
Art Director: Lex Firth
Photographer: Marco Mori
Illustrator: Sam Dunn
Typographer: Samm Dunn/Fran Marchesi
Account Supervisor: Olivia James
Producer: Rebecca Pople/Francesca Mair
Planner: Talula White
Planner: Talula White

Ambient Execution Description
“The Cabinet of Dreams, London’s first virtual pop up gift shop where instead of buying something predictable for Valentine’s day, people could buy a virtual gift and make a donation to Women’s Aid on behalf of their loved one. Your virtual gift is a text you forward on, with a message of love and a url of the virtual gift. The nine conceptual gifts were each represented in physical form, a beautiful handmade object by various artists. These sat in a stunning window display in Soho, London. In order to increase talkability we used Valentine ’s Day in juxtaposition with the nature of the charity and the issue. Rather than pushing the negative side we aimed to raise talkability via an innovative idea and a beautiful gift. It also existed as an online shop in order to help reach those who could not make the shop front.