World Design Capital Helsinki Outdoor KAUKO REMOTELY CONTROLLED DESIGN CAFÉ by Hasan & Partners Helsinki, Perfect Fools

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KAUKO REMOTELY CONTROLLED DESIGN CAFÉ

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Industry Mobile applications
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Finland
Agency Hasan & Partners Helsinki
Creative Director Eka Ruola
Copywriter Mick Scheinin
Account Supervisor Barbara Sorsa
Agency Perfect Fools
Executive Creative Director Tony Högqvist
Creative Director Tony Högqvist
Art Director Martin Samuelson, Bruno Leo Ribeiro
Copywriter Magnus Ericsson
Producer Carlos Naude, Tämer Mohsen, Espen Brekkebråten, Sivi Uitto, Patrick Sundberg
Photographer Karl Nord
Account Supervisor Fredrik Heghammar
Released February 2012

Credits & Description

Category: Special Build
Advertiser: WORLD DESIGN CAPITAL HELSINKI 2012
Product/Service: DESIGN CAFÉ
Agency: HASAN & PARTNERS
Agency: PERFECT FOOLS
Chief Creative Officer: Ami Hasan
Executive Creative Director: Eka Ruola/Tony Högqvist
Creative Director: Eka Ruola/Tony Högqvist
Copywriter: Mick Scheinin/Magnus Ericsson
Art Director: Bruno Ribeiro/Martin Samuelson
Photographer: Karl Nord
Account Supervisor: Barbara Sorsa/Fredrik Heghammar
Advertiser's Supervisor: Laura Aalto
Producer: Sivi Uitto/Carlos Naude/Tämer Mohsen/Patrick Sundberg/Espen Brekkebråten
Planner: Tobias Wacker/Björn Kummeneje/Björn Uppeke
Planner: Tobias Wacker/Björn Kummeneje/Björn Uppeke
Other Credits: Viktor Watterback/Paula Kreuger/Erik Wikholm/Martin Torhage/Minna Lairi/Martin Hammarberg
Ambient Execution Description
Kauko - a movable café with design (chairs, tables, music and spoken service) anyone can remotely control in real-time on the web. The physical café was first located in a shopping mall in central Helsinki. In the café there are also badly designed objects like sugar dispensers and trash cans. Kauko will be moved to different public spaces and fairs during the year. All campaign elements, including a huge outdoor poster, direct people to Kauko.
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