RED V1 by Fred & Farid Paris for Wrangler

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Industry Clothing
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market France
Agency Fred & Farid Paris
Creative Director Fred Oliveira
Art Director Feng Huang
Photographer Jeff Burton
Account Supervisor Frederic Raillard, Farid Mokart, Daniel Dormeyer
Released March 2010

Credits & Description

Category: Clothing, Footwear & Accessories
Product/Service: WRANGLER EUROPE
Agency: FRED & FARID
Executive Creative Director: Fred And Farid
Creative Director: Fred And Farid
Copywriter: Frederic Raillard/Farid Mokart/Feng Huang
Art Director: Frederic Raillard/Farid Mokart/Feng Huang
Account Manager: Dushan Karageorgevitch/Paola Bersi
Account Supervisor: Frederic Raillard/Farid Mokart/Daniel Dormeyer/
Advertiser's Supervisor: Giorgio Presca/Dieter Jacobfeuerborn/Adam Kakembo
Photographer: Jeff Burton
Date of First Appearance: Mar 15 2010 12:00AM
Entrant Company: FRED & FARID, Paris, FRANCE

1,8 X 1,2 M

Site Location

English Translation of Main Headlines
Men and women are captured in the heat of the moment, saturated in red water or caught in a fury of red dust. Tension and passion scream out of each image, the boiling energy of the models in the frame collides with this vibrant crimson. Each character becomes an embodiment of Man’s inner force unleashed. The powerfully raw and visceral 'Red' campaign expresses the inner force and animality in Man, sublimated through the use of the colour red. Red, which is the dominant and unifying colour in the campaign, was chosen for its expression and symbolism:warmth,passion,love, strength, vivacity, energy, liberation-life.