Wrigley Outdoor Dentist Dr. Hofmann by BBDO Dusseldorf

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Dentist Dr. Hofmann

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Industry Chewing-Gum
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency BBDO Dusseldorf
Creative Director Andreas Breunig, Darren Richardson
Photographer Nhb Berlin, Stefan Viehbacher
Production CraftWork
Released May 2017

Credits & Description

Category: Confectionery, Snacks
Media: Outdoor
Brand: Wrigley’s
Agency: BBDO
Geo: Germany
Advertising Agency: BBDO, Düsseldorf, Germany
Creative Directors: Andreas Breunig, Darren Richardson (CCO)
Photographer: Stefan Viehbacher / Berlin
Production: Craftwork Düsseldorf
Audio Production: Studio Funk / Berlin
Published: May 2017
For many years, dentists have recommended to regularly chew Wrigley's Extra to keep teeth healthy and clean. The campaign shows the long-term effects of this decade-long proposition: empty and sad looking dentist waiting rooms, because patients are missing. Every room displays a little pack of Wrigley’s Extra Professional.
Foolishly recommended by dentists since 1987