CLIMATE CHANGE AT YOUR FINGERTIPS by Clemenger BBDO Wellington for WWF

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CLIMATE CHANGE AT YOUR FINGERTIPS

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market New Zealand
Agency Clemenger BBDO Wellington
Executive Creative Director Philip 'duster' Andrew
Creative Director Paul Nagy
Art Director Ben Davidson, Alex Metson
Copywriter Alex Metson
Producer Scott Mcmillan
Released March 2010

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: WWF
Product/Service: EARTH HOUR
Agency: CLEMENGER BBDO
Executive Creative Director: Philip Andrew
Creative Director: Paul Nagy
Copywriter: Alex Metson/Ben Davidson
Art Director: Alex Metson/Ben Davidson
Account Manager: Kate Maclean
Producer: Scott Mcmillan
Other Credits: Retoucher: Isaac Nana/Account Director: Linda Major
Date of First Appearance: Mar 21 2010 12:00AM
Entrant Company: CLEMENGER BBDO, Wellington, NEW ZEALAND
Description of Ambient execution
1000’s of stickers were applied to light switches in public areas all over the country including hotel chains, offices, homes, cafes and cinemas. The stickers were used to remind people to switch off their lights for Earth Hour by instantly demonstrating the effects of climate change, whenever they switched on a light.