LOTTO TICKETS by Contrapunto BBDO Madrid for WWF

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LOTTO TICKETS

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Spain
Agency Contrapunto BBDO Madrid
Executive Creative Director Felix Del Valle, Carlos Jorge Antunes
Creative Director Nacho Padilla
Producer Javier Luján
Photographer César Baciero
Account Supervisor Dalal Soleiman
Illustrator Raul Lopez Rossi
Released December 2009

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: WWF ESPAÑA
Product/Service: ENVIRONMENTAL AWARENESS
Agency: CONTRAPUNTO BBDO
Executive Creative Director: Carlos Jorge; Félix Del Valle
Creative Director: Nacho Padilla
Copywriter: Raúl López
Art Director: Raúl López
Account Manager: Eva Mª Álvarez
Account Supervisor: Dalal Soleiman
Advertiser's Supervisor: Mª Angeles De Pablo
Illustrator: Raúl López
Photographer: César Baciero
Producer: Javier Luján
Date of First Appearance: Dec 30 2009 12:00AM
Entrant Company: CONTRAPUNTO BBDO, Madrid, SPAIN

Description of Ambient execution
We placed stacks of lotto tickets in lotto sales outlets. The only difference was that someone had already made the pick for you in the shape of different endangered species. Only when you are about to mark your winning numbers do you realize that the tickets are, in reality, donation forms for wwf/adena.

English Translation of Main Headlines
We placed stacks of lotto tickets in lotto sales outlets. The only difference was that someone had already made the pick for you in the shape of different endangered species. Only when you are about to mark your winning numbers do you realize that the tickets are, in reality, donation forms for wwf/adena. Adena’s message is to encourage people to bet on saving the environment.